Our Team
Best financial Specialist of Northern Utah, 2021
We are so proud to announce that Choules Financial has won the badge for The Best of Northern Utah.
Reach out to us today to see how we can help you too!
Founder and CEO
Devin Choules
Devin Choules is the founder and President of Choules Financial, established in 2014. Prior to forming the Choules Financial name, Devin had worked independently in the annuity and insurance industry since 2009. He is a licensed insurance and annuity agent in the states of Utah, Idaho, and Nevada. In addition, Devin holds a Series 65 securities license. His firm’s work focuses on providing retirees with options to protect their hard-earned savings and make the most of their retirement. In addition, the company serves the community through donations to the Cache Food Pantry, the MS Society, and by sponsoring many charitable organizations as well as lunch programs for local schools.
Vice President of Operations
Ashley HarBour
Ashley is who you will speak with for all new accounts and life insurance quotes.
She has been with Choules Financial since 2018 and is responsible for multiple aspects of the business, including databases, accounts payable, client services, and overall office management. She brings extensive insurance industry knowledge to the company as an independently licensed life, health, and long-term care insurance agent. She has over 15 years’ experience in customer service and 9 years’ experience in finance. She has several years’ experience in business management and has served on the board of the Cache Valley division of Women in Business.
In her free time, Ashley enjoys writing music and singing. She has performed at many events including the American Cancer Society’s Relay for Life fundraiser as well as the Light the Night for Childhood Leukemia and Lymphoma. She enjoys golf dates with her husband, snowboarding, barbequing, and most of all spending time with her family and friends.
Director of Acquisitions
Abby Norcross
Abby will be your contact throughout the transition process making sure you fully understand your product and are comfortable that your money is where you want it.
With 20 years’ experience in customer service and over a decade in management and financial services, Abby brings a wealth of knowledge to the team. She earned a Bachelor of Science Degree in Public Relations from Utah State University, where she and Devin Choules first became colleagues. She is also an independently licensed life insurance agent.
Abby is heavily involved with several charities, including Out of the Darkness created by the American Foundation for Suicide Prevention, Light the Night for Leukemia and Lymphoma, Walk for Diabetes, and Best Buddies International. She is currently a Girl Scouts Leader, volunteers at her children’s schools, and is a member of the Italian Club of Salt Lake City.
When she isn’t assisting clients, Abby can be found hiking, skiing, biking, or swimming with her family. She is known by co-workers and friends as someone who is honest, hard-working, active, and adventurous.
Director of Client Services
Laci wuthrich
Laci will likely be the first voice you hear calling (or answering) from Choules Financial. She manages the company calendar–making sure everyone is where they need to be and when, as well as facilitating the majority of client communication and customer service.
She has many years’ experience in small business management, accounting, and customer service. Her roles are vast and include assisting with events, client account servicing, and finalizing the onboarding process with new clients. She loves interacting with clients and her fun and engaging personality sets everyone at ease.
Since starting with Choules Financial, Laci has participated in several industry trainings at national educational events. In addition, she receives continuing education through a peer group focused on best practices within the insurance and retirement business sector.
She enjoys outdoor activities, including hunting, camping, hiking, and fishing with her husband
Laci and her husband welcomed their first child into the world in October 2021.
